Description

Job Closing Date:27/08/2024
An experienced, London based Paid Social Manager who has built and managed media campaigns as well as handed all end to end communication with clients for creative delivery, reporting and campaign analysis.
This is a key role within a growing brand partnerships team across the BBC brands and licensing portfolio including Top Gear, Bluey, Doctor Who and BBC Earth. It will suit a candidate who has worked with media owners or media agencies or social marketing agencies.
Partner with key stakeholders within the brands and licensing i.e. client partner and creatives team and facilitate commercials campaigns from inception to delivery
Lead, manage and nurture relationships with key clients and agency partners
Set up and deliver paid social media campaigns across all commercial projects
Deliver meaningful insights from campaign performance that guide KPI driven measurement strategies, highlight campaign wins and optimise campaign to achieve results
Develop best-in-class case studies, post campaign presentations and establish well executed templates that can be utilised by the brand teams
Identify gaps across the commercial workflows and help improve processes
Manage all brands and licensing social media ad accounts
Set up and update the social activation rate card on a monthly basis based on real campaign data

WHAT DOES IT TAKE?
Key Criteria
A successful track record in setting up and activating campaigns for clients at a media agency, with a media owner or at a social media agency.
Deep understanding of the mechanics and workings of social media platforms such as Meta, Twitter, LinkedIn, Pinterest, TikTok and all social media metrics.
Relevant experience setting up paid social campaigns on social platforms is critical.
Excellent stakeholder management skills, able to build rapport and credible, trusted and strong working relationships.
Outstanding communication skills both written, oral and presentation.

Desirable
Experience writing social copy, optimising creative and including brand handles
Knowledge of Advertising Standards Authority (ASA)
Able to collaborate across organisational boundaries, embrace change, and make improvements to working practices
Global mindset: thinking and acting for both local and global needs
Previous experience with negotiating and delivering against trading deals