Description

Purpose:
Deliver the adidas message to the adidas consumer through earned media, first class public relations and proactive/reactive approach to maintain brand heat. Drive outcome for the business through the application of SEO organic strategies and protect the reputation of the brand through Issues & Crisis management.
Key Responsibilities:
Implement the PR strategy across sport performance categories in the UK & Ireland through the key campaigns, brand moments and sporting calendar.
Lead on the performance category across all PR touchpoints and stories with a focus on football
Management of performance PR agency across all outreach, creative and events. End to end ownership of Agency output
Management of performance PR budgets
Support for Senior PR Manager across Issues & Crisis/reputational management. Second In command for UK & Ireland management of Issues & Crisis. Coordination of UK agency support team
PR lead for performance full functional team In the UK & Ireland -
Lead PR contact for all global and local teams across football touchpoints: (product, clubs, players)
Work alongside Digital Publishing and Partner Publishing colleagues for the creation of content for key campaigns, brand moments and reactive publishing
Ownership of key media relationships In the UK & Ireland
Leader of SEO workstream for the local PR team Including regular assessment of strategy and Impact
Significant role In football club kit launches to drive PR Impact
Owner of football PR events and seeding experiences In London
Identification, engagement and relationship management with content creators and Influencers who will make a difference for performance categories In the UK
Brand comms media partnership extension project manager looking at how the brand maximises media Investment
End to end owner of performance seasonal press day event and outreach
Work alongside Culture Marketing team as PR expert to deliver maximum return for partner usage
Support PR lead to drive on-going innovation and best practice in the PR function
Upskill senior stakeholders on how PR works and Its potential
Identify trends and movements in the media landscape
Key Relationships:
Global Newsroom
Global Football BU
Global Corporate Comms team
UK Football Brand Communications
UK Football Omni Channel Team
London communities team
London + Europe PR teams
Sports Marketing, Culture Marketing, trend
Burson Agency team
Knowledge, Skills and Abilities:
Creative, collaborative and confident
Excellent interpersonal / communication skills and high level of strategic thinking
Exceptional understanding of UK & Ireland media landscape (social first, creator media, sport, lifestyle, traditional.
Key relationships In place with relevant brand media
Keen understanding of the wider publishing mix: owned, earned and paid
Event management
Issues & Crisis management
Passion for the sports and entertainment industry
Advanced presentation and organizational skills
Copywriting and proofreading skills
Requisite Education and Experience / Minimum Qualifications:
Degree in Marketing, Communications, Retail, Digital or a related field
Experience across In a PR Agency environment
5+ years’ industry and / or relevant work experience
Fluent written and spoken English language skills

Skills Required

Public Relations
Marketing
Communications

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