Description

Closing Date: 16-Jun-2024

THE ROLE
Job Introduction
We have a vacancy for a Publicist within the communications team, working on drama.
This is a fantastic role for a creative and enthusiastic comms professional with a passion for TV. The BBC commissions more drama than anyone else in the UK and has the widest remit within British drama broadcasting.
You’ll be working in the communications team that oversees press and publicity for world-class content including state of the nation dramas Dear England and The Ministry of Time; literary adaptations Wolf Hall, Agatha Christie’s Towards Zero, Lord of the Flies and Mr Loverman; crime dramas Virdee and The Jetty; factual dramas The Sixth Commandment, Lockerbie, Kidnapped and The Gold; and character-led series such as Happy Valley, SAS Rogue Heroes, Riot Women and Boarders.
Main Responsibilities
In this role you will provide a range of internal and external stakeholders with an authoritative source of advice on all aspects of press and publicity, to agreed standards of quality and cost, helping to create impactful 360-degree communications campaigns for proactively promoted programmes through their full public service lifecycle.
You will take full responsibility for the management of the campaigns, only referring up to provide information or when the issue is felt to have impact on the wider BBC.
Your key focus will be to constantly seek innovative ways to increase favourable media coverage and raise the profile of specific BBC Drama titles in accordance with the priority-based marcomms strategy.
You will stimulate public interest in your drama titles by devising imaginative and innovative campaigns, specifically tailored to the individual programme and audience. This will include writing clear concise copy, providing detailed information and comment on programmes, and acting as spokesperson to respond on behalf of your specialist area and on behalf of the BBC in general.
BBC Drama Publicists are expected to actively explore and pursue new and interesting avenues for communicating effectively and imaginatively with audiences, via traditional and emerging outlets and through social media. The successful candidate should actively take an interest in developments in social and cultural trends, and in broadcasting and related industries. They should actively share learning and insights across the division
Are you the right candidate?
The ideal candidate for this role will have a proven record of achievement in delivering publicity campaigns, alongside a good understanding of the media environment and the news gathering process. You will have a demonstrable passion for television drama and scripted content, on the BBC and across other broadcasters and streamers.
You will have excellent news sense with the ability to write crisp, clear and lively press copy, which stimulates both press and public interest. With a proven creativity and the ability to think ‘outside the box’, together with a hunger to constantly try new ideas and approaches.
You will have advanced computer skills, with the ability to adapt to new IT systems quickly and the willingness to play an active role in helping achieve the strategic aims of the division.
Package Description
Band: C
Contract type: Permanent
Location: London based role with some flexibility - i.e. hybrid working
Salary: £32,000 to £40,000pa (inclusive of London Weighting £5,164), depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days annual leave (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
To find out more about Diversity and Inclusion at the BBC, please click http://www.bbc.co.uk/diversity/