Description

Company Description
Great journeys start with Trainline
We are champions of rail, inspired to build a greener, more sustainable future of travel. Our purpose is our momentum. It makes us feel good, because we know we’re doing good. As we lead the way to a greener future, we do it together. We’re all about connections: with each other, with our customers and with the world. Just as our platform brings the world together, it’s our ambition that connects us. We motivate each other to go beyond our limits, to experiment, fail and to always grow.
With over 110 million visits every month to our platform and £4.3billion in net ticket sales, we're always innovating and making moves towards our final destination — a world where travel is as simple, seamless, and affordable as it should be.
And we couldn't do any of it without our incredible people driving us forward. Today, we're a FTSE 250 company that's proudly home to more than 1000 Trainliners from 60+ nationalities across offices in London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid and Brussels. It's this diversity that energises us and makes us stronger, helping us to achieve amazing things.
With our sights firmly set on European growth, there is no better time to jump on board this high-speed train and be part of our continued success.
Job Description
Trainline Business is Trainline’s B2B offering direct to companies of any size. It allows companies to manage and control their businesses travel through a self-serve tool as well as offering their employees a simple and easy to use website and app to book tickets.
With over 12,000 companies using a Trainline Business Account across UK and Europe, we are focused on not only enticing new customers to use our product but providing them with lots of reasons to come back and back again. We’ve grown organically over the years in the SMB space but now we’re looking to double down to drive meaningful growth through marketing. It’s with this in mind that we have a new opportunity for a Senior B2B Marketing Manager to join our team as we scale and expand into new markets as well as grow our existing customer base.
As a Senior Marketing Manager, you will be instrumental in driving full funnel revenue-generating growth and retention initiatives. You will work within all our core markets (UK, FR, IT and ES) to grow Trainline’s business travel sales.
Responsibilities
Campaign management – own all marketing programs that generate demand and drive acquisition, working closely with our external marketing agency who manage our ABM and paid media strategy. Collaborate cross functionally to ensure our Marketing plans are highly relevant, targeted and optimised at every stage of the funnel.
Email marketing – execute CRM programs and optimise our CRM lifecycle encompassing onboarding, engagement, and retention initiatives to drive conversion and uplift.
Content marketing – create thought leadership, blogs, white papers, webinars and videos as well as proactively optimising the Trainline Business website.
Sales support – create collateral and content to help the Customer Success team convert more prospects and the customer success team meet growth targets.
Reporting & Budget management – manage and report on the marketing budget, ensuring activity is effective. Influence measurement best practices to shape our understanding of LTV and ROI.
Qualifications
Minimum 5 years experience in B2B Marketing, ideally in SaaS and with SMB experience.
Experience managing external marketing agencies is essential.
Extensive experience in generating high value customers and improving retention and product/feature adoption.
Bias towards CRM and content marketing
Knowledge of Braze CRM and Umbraco CMS desirable
Highly collaborative, and able to work with Product, Customer Success, Finance, Data Science, Engineering and Leadership to successfully deliver complex projects on time
Proven track record of exceeding acquisition, upsell and retention marketing OKRs
Able to work autonomously and make sound commercial decisions and recommendations.
Results-focused and constantly share impact and learnings
Ability to problem solve, adapt, and grow quickly as we build the marketing organisation
Excellent organisation, project management and time management skills
Fluent in English, with excellent verbal and written communication skills
Fluent in either French, Italian or Spanish language desirable
Additional Information
Why should you jump on board?
We want our people to stretch their minds, abilities, and share their knowledge. Each year we hold The Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment.
We've always paid special attention to flexible working as we value a strong work/life balance. The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams.
Our Values
Think Big - We're building the future of rail
Own It - We care about every customer, partner and journey
Do Good - We make a positive impact
Travel Together - We're one team
Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor? You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.