Description

About Us

We are a world-class visitor attraction and leading science research centre. We use the Museum's unique collections and our unrivalled expertise to tackle the biggest challenges facing the world today. We care for more than 80 million objects spanning billions of years and welcome more than five million visitors annually and 16 million visits to our website.

Today the Museum is more relevant and influential than ever. By attracting people from a range of backgrounds to work for us, we can continue to look at the world with fresh eyes and find new ways of doing things.

We employ 900 staff in a variety of roles, all united by our vision of a future where people and planet thrive. We need everyone to have the passion and drive to help us with our mission to create advocates for our planet and inspire millions to care about the natural world.

Diversity and inclusion matter to us.

Our vision is of a future where both people and the planet thrive. Diversity is one of our core values and we strive to build a workplace where everyone feels a sense of belonging. All new staff who join us learn about the importance of diversity and inclusion to the Museum and how to contribute to creating an inclusive environment.

We know we have more to do, but we are committed to ensuring that everyone who works at the museum feels valued, respected and supported to thrive.

About the Role

Do you want to help the one of the UK's most popular museums create advocates for the planet through social media?

We’re in the early stages of developing a new team that will help engage and delight our 4+ million-strong social media community, encouraging a deeper relationship both with the natural world and with us as an organisation, our mission and products.

We’re looking for a new Social Media Executive who will bring our story and personality to life for social media audiences across a range of channels including TikTok, Instagram, Facebook, LinkedIn and Twitter – and whatever comes next!  We're also looking for someone who is excited about the chance to influence and improve the way we work as a team and with the wider organisation.

As our new Social Media Executive, you’ll spend your days create exciting digital content, including shortform video, graphic assets and witty social media copy. You’ll respond to briefs from across the organisation as well as coming up with your own unique ideas to engage our audiences.

You’ll help moderate social media channels, engage in social listening and help colleagues across the organisation understand and improve the impact of our social media posts. You’ll help make sure our social media calendar is full of varied, interesting content that gives us the best chance of meeting our ambitious targets for social media engagements and views. You’ll be a champion for accessibility, two-way engagement and creative risk-taking.

Reporting to the Social Media Manager, the Social Media Executive will sit within the wider Digital Content team under the Communications, Digital, Marketing and Publishing (CDMP) department. We’re a friendly, creative team that supports flexible working. You will need to be able to regularly work on-site, to create content and take part in in-person collaboration, but you’ll also have the opportunity for regular working from home if you want. We want to be as inclusive and equitable as we can in our hiring so we’re up for discussing specific adjustments and access needs to help make this role work for you.

Whether it’s creating content to inspire visits to our latest exhibition, sharing stories about our impactful scientific research, jumping on the latest trends in pop culture or helping mitigate and manage risks to our reputation – every day is different at the Natural History Museum and there’s a huge variety of things to do. So, if you’re looking for a varied, creative digital role with the chance to make a real impact for both people and planet, we’d love to hear from you!

About you
Essential:
Proven experience helping run social media channels for a brand or organisation, with the demonstrable ability to engage and build a community
Ability to use social media management tools to schedule, manage and analyse the performance of social media content (e.g. Brandwatch)
Significant experience of content creation for a range of social media channels, including TikTok and Instagram, with a keen eye for engaging assets on visual-first social media platforms. This includes the ability to create shortform video and graphics
Excellent skills as a social media writer and storyteller – you know what makes people tick and can write in a concise and approachable way with the ability to make the audience laugh, make them care and make them act
Editorial judgement - the ability to spot a story and an instinct for telling it in the most compelling and user-friendly way.
A curious, analytical mindset, with an interest in assessing and understanding the performance and impact of social media posts.
Organised, with the proven ability to complete work to brief, with multiple deliverables, to a tight timeline
Creativity, keen to share ideas and act on own initiative. Willing to take creative risks and act with pace to jump on social media trends and reactive opportunities.
Audience-focused, curious about getting to know social media audiences better and what makes them tick, and how to adapt content and messages for different audiences.
Ability to moderate social media channels, including an awareness of tone of voice, safeguarding and desire to provide excellent customer service.
Genuine enthusiasm for social media and keeping up with the latest developments and opportunities to make the maximum impact for digital communities.
Understanding and appreciation for the importance of accessibility, inclusion and social media best practice and willing to actively champion these in your role
Collaborative, able to work well within a team, collaborate with others and maintain excellent relationships with stakeholders.

Desirable:
Experience working in the non-profit, heritage, arts, culture, science or media sectors could be helpful
Experience helping run social media campaigns, contests, live events, etc.
Experience of working with creators and influencers to boost the reach and effectiveness of social media campaigns.
Experience of fundraising and e-commerce on social media
Demonstrable skill as a photographer / video editor for social media

Thriving at the Museum: The way we work
We are proud to work at the Natural History Museum and have identified the qualities we all need to embody to reach our shared ambition. These sit alongside our values and form the framework for the way we work.
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Find out more

What we offer
27.5 days holiday plus 8 bank holidays (full time equivalent)
Generous defined contribution Natural History Museum Pension Scheme (employer contribution 4 - 10%)
Season ticket, bicycle and rental loan
Life insurance
Free admission to our exhibitions and many other paid exhibitions at museums, galleries and institutions across London and the UK.
Staff discount at our Museum shops and cafes
We offer a wide variety of training initiatives and opportunities to build skills. Investing in staff development is important to us, and we are ambitious about helping staff to grow and fulfil their potential.
https://www.cssc.co.ukAffordable membership to the Civil Service Sports Council which offers a range of benefits including an extensive list of special offers and reduced entry fees at a selection of cinema chains, theme parks, theatres, retailers and supermarkets. It also provides entry to up to 300 English Heritage sites and other national treasures. For more details, visit

Membership to our Sports and Social Association (for a small fee), which includes access to our in-house gym and clubs such as football, softball, table tennis and tennis and classes in Middle Eastern dance, yoga and Tai Chi

Hybrid working
We are working towards a vision where both people and planet thrive, and nothing gives a greater connection with this, than seeing first-hand, the visitors, scientific research and collections that all of our work is inspired by and working side by side with the teams delivering the visitor experience and events.  We also recognise the benefits and flexibility that hybrid working brings.  We operate a hybrid working model that requires regular, weekly attendance for this role, with the precise pattern of days on site and worked from home to be agreed with your manager.

How to apply
If this sounds like you, please apply below by clicking on Apply for job.
Closing date: 30 June 2024, 23:59
Interviews expected: w/c 8 July 2024
Please note that this role does not qualify for Museum sponsorship so the successful postholder will need to have a valid right to work in the UK at the point of offer.