Europe's leading DAAS mobile crowdsourcing company

London, United Kingdom


Founded in 2011 by Italian entrepreneur and innovator, Gian Luca Petrelli, BeMyEye is Europe’s leading crowdsourced in-store data as a service (DAAS) provider. Operating in 19 countries, the company is redefining the world of field marketing by putting real time in-store data at the heart of it. BeMyEye leverages an on-demand crowd of more than 500k smartphone users across Europe (known as ‘Eyes’) to collect actionable insights in large supermarkets, independent grocers and specialist stores on behalf of more than 450 leading blue-chip manufacturers and retailers including Nestle, Pepsi, Ferrero, Samsung, Heineken, Lavazza and Reckitt Benkiser. In the last 24 months, BeMyEye’s crowd has visited more than 650k stores, and completed more than 2M missions, which have highlighted industry-wide issues in several key business critical areas. These actionable insights have led large multinational manufacturers to use BeMyEye to identify their own shortfalls in real-time and inform corrective measures to increase revenues. The company is headquartered in the UK with offices in Italy, France and Spain, and is backed by Europe's leading venture capitalists Nauta Capital, P101 Ventures, 360 Capital Partners and FII Tech Growth. Visit

People who have worked with BeMyEye