- NewLook UGC #ThisIsNewLookNew Look aimed at integrating a user generated photo-gallery within daily.newlook.com, where fashion style “selfies” could be easily uploaded, in order to engage their users, increase traffic, and showcase specific products available from their online catalog. Forward3D created a User Generated Content Campaign, #ThisIsNewLook, asking customers to upload their photos to the website, or on Instagram using the hashtag. A unique landing page featuring these photos was created specifically for the c
- Forward3D: Identity & CollateralI bootstarted, grew, and led the design team at Forward3D, a multichannel global digital marketing agency based in London and New York, from 2010 to 2018. The team looked after Forward3D's own branding as well as carrying out client work assignments. Between 2012/2013 we rebranded Forward3D with the aim to reposition the agency's image closer to the fashion industry's own visual language, position where the agency operated until its merger and rebrand as ForwardPMX in 2019. The tasks I've led a
- Virgin Holidays: Online DisplayCreation & implementation of data driven dynamic template for display creatives: increasing efficiency by producing an exponential number of creatives with a reduced number of builds also enabling the capability of using external data for better targeted display ads. Video variations of the creatives have been proposed and implemented at a later stage during the campaigns.
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