ABOUT COLLECTIVE //kəˈlɛktɪv// adjective done by people acting as a group Collective began in London in 2015 when a group of passionate individuals set out on a journey to bring something new, fresh and exciting into the world of bicycles. Now, Collective is more than a brand; it is a group of relentless urban explorers working together to achieve the same vision known as the #bigcollective. Collective’s mission is to celebrate the group by empowering the hidden urban talents by creating products inspired directly by their journey, reflecting their needs and values. The brand’s mission is to be the #1 urban bike company that you want to wear off the bike.