Betty Zeng
Available

Betty Zeng

UI/UX Design & BrandingLondon, United Kingdom
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Pip Jamieson
Rizky Muttakin
Amy Powell
Betty Zeng
Available

Betty Zeng

UI/UX Design & BrandingLondon, United Kingdom
About me
She believes that design is the link between human beings and the world and that design can change the world. Her works usually focuses on discovering the mutual influence between contemporary society and individuals. She likes creating new visual languages to explain her views and ideas. She believes that the world under the well-designed lens is a mirror that reflects society, and that it is also a force to provoke thinking of the soul of problems in society. Moreover, she excels at combining different media, powerfully integrating graphic design with video and photography.
Work history
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    User Interface DesignerLOTUS MORTGAGE SOLUTIONS
    London, United Kingdom
    Lotus Mortgage Solution is a company that helps provide innovative solutions for people seeking reliable and tailored mortgage options. The work included: • Collaborated closely with the company to establish a cohesive branding style that reflected their values and communicated professionalism. • Conducted thorough user research and implemented user-centred design principles to ensure seamless navigation and interaction on the website. • Demonstrated creativity and attention to detail by iterating through multiple design drafts, resulting in highly appealing visuals that captured the essence of the company's brand.
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    o
    GRAPHIC DESIGN FREELANCEopen medical
    London, United KingdomFreelance
    Open Medical provides end-to-end digital patient pathways and clinical workflow solutions. The work consisted of: • Translated complex medical information into visually compelling graphics, making it accessible and easy to understand for the audience. • Developed and implemented social media graphic designs, ensuring consistent branding and engaging content to attract and retain a target audience.
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Skills
  • Adobe
  • Graphic Design
  • Photography
  • Editing
  • Visual Communication
  • Branding Design
  • UI Design
Education
    Goldsmiths, University of London logo
    Goldsmiths, University of London logo
    Bachelor of Arts (BA) Goldsmiths, University of London
    London, United Kingdom