Her work ranges from two-dimensional plane space to three-dimensional visual media. Her work occupies the creative exploration of digital design. In projects, she has utilised graphics and film production to create unique visuals.
She believes that design is the link between human beings and the world and that design can change the world. Her works usually focus on discovering the mutual influence between contemporary society and individuals. She likes creating new visual languages to explain her views and ideas. She is fond of using cameras to produce powerful narratives, using a unique perspective to capture the moments of reality or to create illusory spaces. She believes that the world under the well-designed lens is a mirror that reflects society and that it is also a force to provoke thinking of the soul of problems in society. Moreover, she excels at combining different media and powerfully integrating graphic design with video and photography.thinking of the soul of problems in society. Moreover, she excels at combining different media, powerfully integrating graphic design with video and photography.
Work history
Creative DirectorCollective Bikes
London, United KingdomPart Time
At Collective, I lead creative initiatives that drive brand innovation and market differentiation within the pedal bike industry, partnering with renowned brands like Puma and Nike.
- Brand Integration: Spearheaded creative collaborations with top brands, ensuring seamless alignment with collective’s unique visual identity.
- Strategic Leadership: Developed and executed overarching creative strategies that enhanced brand visibility and market presence.
- Art Direction: Directed all aspects of visual content, including graphic design, video production, and photography, to create a cohesive brand narrative.
- Collaborative Innovation; Worked closely with cross-functional teams to craft and refine branding strategies, elevating the brand’s position in a competitive market.
L
L
User Interface DesignerLOTUS MORTGAGE SOLUTIONS
- London, United KingdomPart Time
Lotus Mortgage Solution is a company that helps provide innovative solutions for people seeking reliable and tailored mortgage options.
The work included:
- Collaborated closely with the company to establish a cohesive branding style that reflected their values and communicated professionalism.
- Conducted thorough user research and implemented user-centred design principles to ensure seamless navigation and interaction on the website.
- Demonstrated creativity and attention to detail by iterating through multiple design drafts, resulting in highly appealing visuals that captured the essence of the company's brand.
+ Show more
Skills
- Adobe
- Graphic Design
- Photography
- Editing
- Visual Communication
- Branding Design
- UI Design
Education
Bachelor of Arts (BA) Goldsmiths, University of London
London, United Kingdom