At Entale, we believe there is a better way to tell stories. Through adding proprietary levels of rich media and data, we allow content creators to tell more engaging stories, and give listeners a compelling new way to hear them. The Entale platform allows content creators to quickly and easily create and distribute podcasts, adding proprietary media and metadata that take the listening and discovery experience to a new level for end-users, including context-sensitive content that users can engage with while listening. Additionally, Entale publishers get levels of data and engagement metrics not previously available, bringing best in class web technologies to the audio experience. Entale was developed within the media incubator at Founders Factory, a tech accelerator and incubator founded by Brent Hoberman and Henry Lane Fox, and backed by Guardian Media Group.