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The distinct paths of brilliant brands
I'm sure I'm not the only one who feels that the notion of "brilliance" has been diluted, casually bestowed upon anything that momentarily shines. As a professional in this industry, I've often pondered the elusive essence behind an intelligent an...
Gianfranco Peña
Brand Strategist at Mindfield
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Thompsons Solicitors
Working as the sole designer with creative agency Mindfield, I created a campaign that would make Thompsons Solicitors stand out from their ‘blue’ corporate, stock image heavy peers. Using strong typography, bold colours and stripping back thei...
Suzanne Waters
Head of Design
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Gianfranco Peña
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Brand Strategist at Mindfield
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Chayma Hamdi
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