Hey there, I’m Gianfranco Peña, and I’m passionate about helping emerging entrepreneurs and company founders establish a well-oriented brand strategy that significantly impacts their niche. As a brand strategist, consultant, and online educator, I’m here to guide you every step of the way. Whether you’re looking to revamp your brand or create a new one from scratch, let’s connect and bring your brand to life!
Projects
- The distinct paths of brilliant brandsI'm sure I'm not the only one who feels that the notion of "brilliance" has been diluted, casually bestowed upon anything that momentarily shines. As a professional in this industry, I've often pondered the elusive essence behind an intelligent and shiny brand. Just as some individuals stand out in our society by possessing exceptional yet natural qualities, for brands, this characteristic is a rare and profound quality – an audacious spirit that pulses through a brand's core, defying conformity
- Three key learnings from being a Brand StrategistNo one said that being a consultant would be easy, but in retrospect, I doubt that without those everyday challenges, it would be as rewarding as it is. Today, I am sharing with you some details that I have been gathering as part of my work and that I hope can also be taken by some colleagues or friends as a brief reference to what I consider important pillars for brand development. 1.- Balancing Creative Leadership Challenges As a brand consultant specializing in a field that needs to be unde
Work history
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Brand StrategistMindfield
Miraflores, PeruFull Time
Skills
- Brand Agency
- Brand Architecture
- Brand Strategy
- Business Strategy
- Brand Building
- Brand Concept
- Innovation Strategy
- Design Thinking
- Team Building
- Team Coaching