The world is becoming a more complicated place. There are more and more media channels. And more and more ways of reaching your consumers. On the other hand, humans now have shorter attention spans than goldfish*. Meaning it is more important than ever to simplify and get straight to the point. It’s important for our clients – you don’t want to be bored by long-winded presentations or sold ineffective ideas that cost a fortune to get right. And it’s critical for your consumers or they simply won’t notice you. That’s why One Black Bear is a different kind of agency. We’re run by people who are true to the core principle of creativity; distilling the complex to the simple and motivating. We get it. Our clients get it. We get to the point. *Microsoft study 2015