Menswear wasn't working for us. So in 2014, we set out to create a product and an experience that did. Our wishlist wasn't big. We just wanted clothes that fit, felt and looked great. We didn't need to stay obsessively on trend (whatever that means). We didn't need an endless carousel of changing styles. Most of all we didn't need to buy them in an over-decorated retail palace teeming with other people and annoying shop assistants. Unfortunately, the things we didn’t like seemed to come bundled with the things we did - and we were paying extra for them. So we decided to make our own: clothes built for fit, with real craftsmanship.