SWEAR

The first truly customisable Sneaker.

Location
London, United Kingdom
Website
https://swear-london.com/

Projects credited in

About

SIX London is a London-based footwear company specialising in design, development, production and distribution of fashion-led footwear. SIX London’s portfolio consists of several contemporary forward brands, including SWEAR London – for which this role is advertised. SWEAR launched in 1997 as a bold club culture inspired sneaker hybrid brand, reflecting the vibrant culture collage of 90s London. Founded by entrepreneur Jose Neves, CEO and founder of Farfetch, SWEAR established itself as a synonym for personal expression. The first SWEAR design, the DEAN, went on to sell 1 million pairs worldwide. 2015 saw the launch of MYSWEAR, the world’s first truly customisable luxury sneaker, realised with state of the art 3D modelling technology and over 60 luxurious combinations.

Awards

2016

Fashion Futures Awards

Decoded

Decoded logo
  • Winner in the category 'The Big Idea'

People who have worked with SWEAR