Matter Of Form

Leading Brand & Digital Experience Firm for Luxury Brands

London, United Kingdom


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We’re a leading brand & digital experience firm for premium & luxury brands, working with exceptional clients all over the world. Literally. We’ve been to the Arctic. We are 65 individuals drawn together to create 1 multi-disciplinary team, united by curiosity & a spirit of adventure. Clients come to us because they’re looking for a partner to help them define & realise their future - across brand, CX and digital. We say 'we help timeless brands design what's next.' What is a timeless brand? Timeless organisations value craft, design, product & service excellence. They have a strong founding spirit. They think long term. Most importantly, they embrace change. To that end, our focus is on balancing branding & conversion. And we really reflect on that, taking time to truly define what ‘conversion’ means to our clients. Often that's a fusion of bold creativity & customer-centricity. Often its path-setting. We have a deep understanding of discerning audiences and how they expect to engage and interact with brands; now and in the future. We resource every project with brand and UX strategists - it's a healthy tension that we believe creates great outcomes. Our talent? Well, we tend to attract employees through referrals, and freelancers often end up taking permanent residence with us. We’ve even had former clients join our team after a positive and rewarding client relationship. We're on the hunt for creative minds who live and breathe our MOF values: good-hearted individuals, who are humble yet forthright and show the spirit of adventure - those who see their accounts, clients and colleagues as much more than just profit and loss but as people, friends and peers. We religiously appraise against our principle system - scoring not just hiring candidates but prospective clients too. Commitment to each and every staff member’s health and happiness is at the forefront of MOF’s vision for success. We are proud to have over 15 nationalities, and a 53% female and 47% male gender split. There is a real bond and a momentum in the community of MOF, as illustrated by the enduring friendships, relationships and ridiculous adventures that unfold day-by-day among the team.⁣ We are always dreaming up new, creative ways to create a healthy, happy and connected workforce. Our plan is to become the world's best brand and experience consultancy for premium propositions - we want to work with category leaders, helping design what’s next. We know things will continue to be tough but we’re heading into 2022 proud of our people and the work that we do. And better still, we’ve laid the foundations for an even stronger future.



The Telegraph x WorkL Happiest Place to Work Awards 2021

The Telegraph

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Travolution 2021 - Digital Experience Winner for Red Carnation Hotels

Travolution Awards


The Good Web Guides 2021 - Category Winner x 2

The Good Web Guide


Campaign Best Place to Work


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CreativePool Best Agency to Work for - Shortlist 2020

Creativepool Awards


Transform Awards - Best Rebrand of a Digital Property Winner for The Collective

Transform Awards Europe


The Drum Recommends Finalist for Brand Strategy, Design & Client Service 2021

The Drum

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Campaign Independent Agency of the Year Finalist 2019


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People who have worked with Matter Of Form