The New Craftsmen

  • Fraser Johnston
  • Jo McCallum
  • Natalie Melton
  • Valerie Genty
  • Suzie Ryan
The New Craftsmen celebrates the joy of exceptionally crafted bespoke homewares, gifts and jewellery. After a successful 6 years, the three founders sought to scale the business and to future proof their online presence with a more robust website that truly reflected the way the brand had evolved.
Matter Of Form partnered with The New Craftsmen and were given creative autonomy throughout this process. Because provenance is so essential to The New Craftsmen customer we looked at ways to put the makers at the heart of the brand. Storytelling via beautiful bold imagery allows customers to experience the products and to get a greater sense of the processes that go into their design.
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