OFFICE

We revitalised the online customer experience for OFFICE, one of the high streets oldest contemporary shoe retailers. The digital channel accounts for over £100M in annual turnover and is an increasingly important source of revenue, so it was crucial that the new brand experience didn’t cause a drop in sales. A key UX challenge was to disassemble the information architecture, creating an improved, data-driven product taxonomy that needed to account for over 50 brand partnerships as well as in house products in order to boost personalisation, merchandising and discoverability. Matter Of Form worked with the company to reposition the brand with a more customer-centric brand strategy, deliver updated assets such as value proposition, mission, values and brand personality, and completely redeliver their eCommerce experience.