Hello! I’m Fredrika.
As an experienced designer, who has worked across various design disciplines, I bring a strong understanding of delivering impactful solutions for brand and communication needs. Graduating with First Class Honours in Visual Communications from Arts University Bournemouth, I have developed a strong background in UI, Branding and Social Media design during my time in agency.
I am an enthusiastic multidisciplinary designer. I'm motivated by a desire to beautifully craft innovative ideas that solve real-life problems, bringing a playful and vibrant approach to my work. Throughout my design journey I have always strived to ensure that the passion and enthusiasm for my work has shone through. I am always keen to utilise and grow my current design skills to continually refine my craft.
Please feel free to get in touch as I would love to connect!
Email: fredrika@helliker.com
Projects
- INTERIOR 2D 3DInterior 2D 3D, is a project exploring the correlation between Visual Communication and Interior Architecture practices. Transitions between Helvetica letter forms and interior architecture plans reveal how crucial spatial design is in both practices. You will see how these letter forms transform into interior spaces. The project is presented through a series of components; A type specimen booklet showing 2D blueprint letterforms evolving into 3D interior spaces; posters to be seen individually
- Top Sustainable FashionThis card game inspired by Top Trumps, explores the sustainability of A-Z fashion brands. The game aims to rate and expose these well known brands to educate the audience of their overall sustainability. The design aims to raise awareness as well as change the views people hold of popular fast fashion. Being sold through companies and organisations like ‘good on you’ and ‘re fashion’, the game does more than entertain, it also educates.
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Projects credited in
- Arts University of Bournemouth, Visual CommunicationVisual Communication’s vision explores and examines the importance of visual communication in relation to culture and society, whilst championing the significance of an interdisciplinary approach. The course is interested in interdisciplinary processes of developing ideas and communicating through visual language. Visual communication is a continuum and seamless spectrum of creative activity, from conceptual practice to mainstream design. Visual Communication produces graduates who are able t28
- The RamblersThe Ramblers is a restaurant that is themed around the country side, located in an urban environment. Illustrations of healthy ingredients are the main visual element of the brand to promote the menu’s homely, good quality food. To support this, we selected a colour palette of earthly colours, as well as navy as the main brand colour to create a relaxed, sophisticated environment. This was a brief set by CHS Creative.
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Work history
DesignerMatter Of Form
London, United KingdomFull Time
At MOF I worked across the internal marketing team and on client-side initiatives. I played a key role in the creative direction and delivering MOF’s presence across various platforms, including website design, social media and brand & print collateral. Working in collaboration with the Brand Director and Creative Director, I also captured the essence of our luxury clientele on various projects such as Dorchester Collection, Ultima and Wilderness Safaris.
New Business DesignerW Communications
- London, United KingdomFull Time
Responsible for new business pitch decks and oversight of growth in a top five London PR agency. Since joining, I have worked closely with the agency’s leadership team to win over £3.6 million worth of new business.
Responsibilities included:
- Total ownership of all design elements of both pitch and credential decks going out to decision makers at major global brands, including; Coca Cola, Skyscanner and Disney.
- Mock up designs of packaging, posters, social media posts for leading brands, using Adobe Photoshop & Illustrator.
- Complete design restructure and implementation across the agency of a completely new design deck template structure, which resulted in agency wins such as Bacardi, Sony, Gorillas and Royal Ascot, among others.
- Monthly newsletter designed on Mailchimp to send out to current and perspective clients.
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Skills
- Graphic Design
- Visual Communication
- Editorial Design
- Adobe Indesign
- Adobe Illustrator
- Adobe Photoshop
- Typography
- Branding Identity
- Sketchup
- Adobe Premiere Pro
Education
Short course in Strategic Branding, Identity and Brand experienceCentral Saint Martins (UAL)
- London, United Kingdom
UI Design CourseExperience Haus
- London, United Kingdom
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Awards
New Blood Festival Ones To Watch 2020Arts University Bournemouth
My portfolio on the dots was awarded ‘Ones To Watch’ 2020.