D&AD Audible 'Do Something That Makes Sense'
For D&AD submission 2020, a group of three of us created an Out of House Campaign for Audible.
Our solution was by convincing the target audience ‘city-dwellers’ that downloading Audible is something that makes sense. No matter what they’re doing; they can enjoy Audible anytime, anywhere. Using fun bright colours in our photography and illustrations to create an inviting campaign worth looking at.
This OOH shows the target audience the activities one could do whilst listening to Audible. A 30-day free trail calendar is set up in the underground which reveals a new activity everyday. Social media platforms show how audible has changed lives for the better through sharing Audible books through Instagram story.
We had loads of fun coming up with silly activities to photograph, and funky illustrations to create.