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TBWA\Sydney
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Create new list with PepsiMAX TASTE TAKEOVER
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PepsiMAX TASTE TAKEOVER
Agency: TBWA Sydney Client: PEPSI AU/NZ TBWA Creative: Meredith Besseling & Anne Lau Producer: Savannah Anseline - Director: Luca Ionescu - Production: MISTER AU Lead Creative: Mike Williamson Producer: Renee Cooper
Luca Ionescu
OWNER / DIRECTOR / LIKEMINDEDSTUDIO.COM
Create new list with Wild Turkey - "The Reserve"
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Wild Turkey - "The Reserve"
Wild Turkey wanted to help people reconnect with the wild. So we teamed up with Matthew McConaughey and local start-up “Unyoked" to create an off-the-grid cabin hidden in the Australian wilderness. Not only is the cabin ecologically sustainable,...
Nick McHugh
Copywriter
Create new list with Wild Turkey - "Real Bourbon No Apologies"
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Wild Turkey - "Real Bourbon No Apologies"
Real human males who make bold decisions deserve a can of Wild Turkey.
Nick McHugh
Copywriter
Create new list with Spotify - "Songmelier"
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Spotify - "Songmelier"
We created a new way to discover music, by pairing it with wine.
Nick McHugh
Copywriter
Create new list with Gatorade - "Bolt Rate"
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Gatorade - "Bolt Rate"
Usain Bolt is so fast he’ll inspire you to come up with a new speed metric that changes the way cricket’s played, watched and even talked about by people who really like cricket.
Nick McHugh
Copywriter
Create new list with Pepsi Max - "Wasn't Expecting That"
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Pepsi Max - "Wasn't Expecting That"
Two- thirds of Australians didn’t believe Pepsi Max contained no sugar, which is kind of ignorant, but also fortunate as it led to this brand platform.
Nick McHugh
Copywriter
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Grey London
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