‘Purpose’ is fast becoming an overused and misunderstood word in the business world. Some are conflating it with Corporate Social Responsibility (CSR). Others, simply see it as a company’s mission statement, or a brand marketing opportunity. Purpose has deeper connotations than a tick-box exercise, a motivational poster in the staff room or a hashtag. Purpose is why a company exists and for whom. It effects everything a business stands for — from the investors it attracts to the legacy it intends to leave behind. As content creators we have spent the past 17 years helping hundreds of businesses to tell their stories this way through the medium of film and we have seen first hand the positive impact it can bring. We have worked for ArcelorMittal, Pfizer, Ellen MacArthur Foundation, eBay, Kao, SAB MIller and the World Food Program to name just a few. In 2018 we launched the consulting arm of The Beautiful Truth, which formalises our offering for brands. We now work with companies directly on uncovering, articulating, assessing and embedding their purpose – always starting with the individual.