I am a content strategist with9+ years of experience developing content for B2B & B2C agency clients, membership programmes, publishers and brand-side for business, travel, tech and digital communities. My expertise sits in taking creative ideas and business objectives and turning them into brand stories across multiple formats and channels – from social media and email marketing to branded editorial and long-form content.
From initial strategy to final execution, I can personally drive creative projects to completion, but also manage lean or large teams of designers, producers, creatives, copywriters, strategists and marketers, with proven experience agency side and brand side.
My experience extends to growing digital and physical member communities through engagement, content, social and email communications.
Projects credited in
- AllBrightAs Design Director at AllBright I helped pivot the business to digital first. I oversaw the direction of a highly-rated members' app in a 5-week turnaround, that led to a 900% membership increase in the first month. Simultaneously I implemented a new creative strategy and design refresh, making sure that the brand develops with the pace of the digital transformation. This resulted in boosting brand recognition and user loyalty over a staged 6-month rollout period. I led the design team as well
Work history
Brand DirectorThe Beautiful Truth
London, United KingdomFull Time
Skills
- Social Media Management
- Copywiting
- Content Creation
- Content Strategy
- Creative Direction
- Project Management
- Brand Marketing
- Community Management
- Community Engagement
- Email Campaign