AllBright is driven by the mission to make the world a better place to be a working woman and help women everywhere achieve their career ambitions.
In my first six months, I created a new design direction and worked closely with the core team to shift a vast brand offering into digital-first. I oversaw the visual direction of the new company website and implemented a redesign of all company newsletters in a two-week sprint.
I introduced a new visual eloquence for all sub-brands, developed an organically evolving design direction for social media, and led on the visual direction for global brand campaigns.
I transform and mentor an in-house design department, commission external freelancers, artists and creatives.