Projects credited in
- AllBrightAs Design Director at AllBright I helped pivot the business to digital first. I oversaw the direction of a highly-rated members' app in a 5-week turnaround, that led to a 900% membership increase in the first month. Simultaneously I implemented a new creative strategy and design refresh, making sure that the brand develops with the pace of the digital transformation. This resulted in boosting brand recognition and user loyalty over a staged 6-month rollout period. I led the design team as well
- A club that keeps the men out (mostly)A women-only members’ club will open in London next month — the first of its kind in Britain Here’s a recipe for the perfect private members’ club. Take one Georgian townhouse in central London. Add a wellness studio run by a trainer to the Notting Hill set and a salon for post-workout blow-dries and manicures. Stir in avocado on toast and green juice. Now put aside two floors for ‘co-working space’ with plenty of velvet sofas. Finish with a top-floor cocktail bar. Then remove the men. Welcome t