About me
With over 9 years in the luxury sector, I've executed high-stakes projects, managed exclusive memberships, curated VIP experiences, and developed programs to reach new audiences. My expertise in project management and operations helps luxury brands innovate, streamline, and expand while maintaining exclusivity.
Having worked with high-end clubs and various communities, I offer personalised, results-driven strategies tailored to your unique goals, ensuring exceptional guest experiences and long-term loyalty is always first.
Projects credited in
- AllBrightAs Design Director at AllBright I helped pivot the business to digital first. I oversaw the direction of a highly-rated members' app in a 5-week turnaround, that led to a 900% membership increase in the first month. Simultaneously I implemented a new creative strategy and design refresh, making sure that the brand develops with the pace of the digital transformation. This resulted in boosting brand recognition and user loyalty over a staged 6-month rollout period. I led the design team as well
- A club that keeps the men out (mostly)A women-only members’ club will open in London next month — the first of its kind in Britain Here’s a recipe for the perfect private members’ club. Take one Georgian townhouse in central London. Add a wellness studio run by a trainer to the Notting Hill set and a salon for post-workout blow-dries and manicures. Stir in avocado on toast and green juice. Now put aside two floors for ‘co-working space’ with plenty of velvet sofas. Finish with a top-floor cocktail bar. Then remove the men. Welcome t
Work history
Head of Special ProjectsMaison Estelle
London, United KingdomFull Time