Projects credited in
- AllBrightAs Design Director at AllBright I helped pivot the business to digital first. I oversaw the direction of a highly-rated members' app in a 5-week turnaround, that led to a 900% membership increase in the first month. Simultaneously I implemented a new creative strategy and design refresh, making sure that the brand develops with the pace of the digital transformation. This resulted in boosting brand recognition and user loyalty over a staged 6-month rollout period. I led the design team as well
- Refinery29 unveils creative consultancy The29th to develop content for brands - The DrumRefinery29, a WPP-backed media title aimed at young women, has launched a marketing and creative wing called the The29th. This new London-based consultancy will deliver bespoke content for brands and has signed up the Walgreens Boots Alliance (WBA), which already works with marcomms giant WPP, as its launch client. It will work on WBA's global beauty and cosmetic brands brands – which include Soap & Glory, Sleek, Botanics and Tea Tree & Witch Hazel – alongside the team at WPP. Broadly, The29th w
- Refinery29 x Asos #R29StyleStalking | Fashion EditorialRefinery29's Style Stalking series in partnership with ASOS showcases personal style shot on real girls all over the world (NY, LA, London, Berlin). Their goal was to showcase global relevance and overall create awareness for the brand, creating Instagram-first style videos that are fast-paced and beg to be watched on repeat. Using a varied creative approaches, each video captures the essence of a trend and the city it's embodying.... timelapse and hyperlapse connected viewers to the bustling ci
- Uniqlo x Refinery299
- Net-A-Porter X Refinery295
+ Show more
Work history
Chief Content OfficerAllBright
London, United KingdomFull Time
VP, Creative Director, EuropeRefinery29
- London, United KingdomFull Time
+ Show more
Skills
- Creative Art Direction
- Writing
- Digital Advertising
- Creative Concepting
- Creative Direction
- Advertising
- Creative Content
- Team Management
- Department Leadership
- Business Growth
Education
U
U
MA PhilosophyUniversity of St Andrews
Saint Andrews, St Andrews, United Kingdom
Awards
Drum Content AwardsRefinery29
Won the best experiential activation for Powermouth as well as publisher of the year.Drum Content AwardsAnalogFolk
We won the Grand Prix for Chivas' The Venture+ Show more