November 11, 2018 marked the 100th anniversary of the end of WWI. To recognise the event – and to celebrate the Military and Veterans Community at Bloomberg – we created a newsprint publication with original headlines from Armistice Day 1918. The publication was made available to employees and clients via a quick pop-up news stand installed at Bloomberg's European HQ in London
Additionally, we run a quick story on our London pantry screen, informing about the significance of the event and announcing commemorative activities hosted by our philanthropic partners.
The action was a hit. We run out of the publication on its first day, needing to reprint a thousand more due to popular demand!