64 Bits @ Here East, Publicis London

  • Daniel Oduntan
  • Rochelle Robertson
  • Amar Patel

Creative direction for co curated exhibition by Digital Archaeologist founder Jim Boulton at Here East and Publicis London. Creative Driection, Daniel Oduntan Producer, Amar Patel Photo credit: Kevin Luckhurst, @kevluckhurst Artist credits: Rahoul Drewitt, Raman Aso, Imani Kahlo and Chiizii.

Digital Archaeologist Jim Boulton is on a mission to archive and preserve the early days of the web. It is one that has taken him to the Barbican, Internet Week New Yorkand beyond over the past seven years. For 64 Bits, his latest exhibition at Here East, he wanted to showcase 32 pioneering websites on the hardware and the software of the time, together with 32 pieces of artwork.
He asked Soul Labels to contribute in a number of areas, particularly when paying tribute to the unsung heroes of digital culture. Entrepreneurs like Zuckerberg are household names but what about the artists, designers and engineers making breakthroughs behind the scenes?
We curated a gallery of nine influential yet underappreciated innovators such as Alan Emtage (who invented the first search engine), Shigetaka Kurita (the father of the emoji) and Dr Shirley Jackson (without whom we might not have solar cells and fiber optic cables).
To reconfigure their portraits, we called on a number of rising stars from the art world, each with their own unique style: Imani Kahlo, Raman Aso, Chizi and Rahoul Drewitt. It felt right to have BAME (black and minority ethnic) artists celebrating BAME innovators through their work.
To accompany the main exhibition, we curated a soundscape around the themes of digital culture, the future and human progress. The aim was to explore the way technology has revolutionised how we play, record, produce and listen. Featured artists included Software, Ryuichi Sakamoto, Actress and Dabrye.


  • Publicis London logo

    Publicis London

    • Design
  • H

    Here East