A Feast In The Making, Hawksmoor 2021

In June 2021, Hawksmoor partnered with Mindful Chef - the UK’s highest rated recipe box to bring customers exclusive recipes from the comfort of their own homes. As the art director for this partnership, it was essential to communicate Hawksmoor’s premium position by showing quality in produce and dining, whilst conveying the same convenience message that Mindful Chef promotes. Creative includes a series of high impact photography for teaser ads, high-level packaging design, recipe photography and video. The launch was extremely well received and had a reach of over 1.5m people.