About me
emma-hardy.com
I’m a multidisciplinary creative and art director based in London. I create visual concepts and transform them into aspirational media. The authenticity of my work lies in a considered creative process, in which I blend an enthused exploration approach with conscious narrative. I develop partnerships to deliver strategic and emotionally-resonant creative that also successfully achieves brand goals.
Projects
- A Feast In The Making, Hawksmoor 2021In June 2021, Hawksmoor partnered with Mindful Chef - the UK’s highest rated recipe box to bring customers exclusive recipes from the comfort of their own homes. As the art director for this partnership, it was essential to communicate Hawksmoor’s premium position by showing quality in produce and dining, whilst conveying the same convenience message that Mindful Chef promotes. Creative includes a series of high impact photography for teaser ads, high-level packaging design, recipe photography
- Taco Takeover, Wahaca 2021A partnership born out of a shared love of Mexican cuisine and healthy eating, Wahaca collaborated with Mindful Chef to bring four exclusive recipes to the menu. My role in this partnership has been instrumental from the start. Leading the creative team and creating a comprehensive style guide which gave direction to the implementation of high-level packaging design, print, editorial, website, email and paid social. I gave direction on the recipe photography and campaign photography and video wh
- The Living Embodiment - Pap MagazineI art directed this nature inspired photo series, which studies the exploration of both personage and vegetation within a fashion context. The imagery explores the movement of selected flowers and how these formal characteristics can be used within a fashion-based composition. Using both dried and dying flowers to pay homage to our recent year whilst working with pieces that move towards a natural and eco-friendly approach to embody the chosen subject. Exploiting tactile mediums of creation to f
- Fast Food Fine DiningA paradox series set in a traditional fine dining environment. The subject...? Fast food - a stark contrast to the intricate and delicately presented dishes presumed for this conventionally affluent setting. It was significant to the narrative for the styling to be sustainability focused, and featured an all pre-owed collection.
- The House Party - Bodega BayThere’s an occasion behind Bodega Bay. The ‘TSCK’... of a can opening is the starting pistol for some kind of celebration. In the UK we don’t need a big reason to celebrate, a sunny day or a Thursday is more than enough. But there’s a special kind of reason to celebrate with Bodega Bay. Its convenience makes it the chosen accessory for music festivals, house parties, park hangs, camping trips or post-surf drinks. Bodega Bay represents a moment, and that moment is the journey to fun. My strateg
+ View all
Projects credited in
Work history
M
M
Art DirectorMindful Chef
London, United KingdomFull Time
Art direction and graphic design for Mindful Chef across digital and print.
Skills
- Art Directing
- Graphic Design
- Branding
- Packaging
- Campaign Creation
- Project Management
- Editorial Design
- Digital
- Advert Design
Education
(BA hons) Graphic DesignDe Montfort University
- Leicester, United Kingdom