Adidas - BAPE x adicolor

adidas Originals approached us to create a lookbook that harnessed the collaborative energy between one of their key collaborations of 2018: BAPE and adicolor. We focused on the poppy aesthetics of the two brands, enhancing the colours and delivering a playful approach to capturing models – suspended in dynamic mid-air positions and poses to achieve high energy, idiosyncratic images. Placed on contrasting backdrops, our creative enhanced the colours and pieces that were provided, allowing the reputation and narrative between these two partner brands to do the talking.