Projects credited in
- Air Max AcceleratorBring the future to light.7
- Adidas - BAPE x adicoloradidas Originals approached us to create a lookbook that harnessed the collaborative energy between one of their key collaborations of 2018: BAPE and adicolor. We focused on the poppy aesthetics of the two brands, enhancing the colours and delivering a playful approach to capturing models – suspended in dynamic mid-air positions and poses to achieve high energy, idiosyncratic images. Placed on contrasting backdrops, our creative enhanced the colours and pieces that were provided, allowing the28
- Adidas - Consortium WorkshopAs part of their 2017 program adidas Consortium dropped their Workshop collection. Their concept was to release four iconic, limited edition sneakers reimagined and reworked as if they were created in a parallel dimension where everything looks the same and yet everything looks different. Consortium pushed the envelope with this concept and our creative approach had to respond with an equally outlandish set of visuals and a moving image that could encapsulate, and explain, an extremely complex13
- Reebok - FW18, Take a Different PathFor FW18 Reebok Classic asked us to create a film that would reference their pioneering history and importantly connect with its youth today by championing the 90s, using the re-release of the Aztrek OG and Rapide as emblematic examples of the decade’s styles and movements permeating with today’s audience. We drew inspiration from our immediate surroundings, looking first at subcultures that were born in Europe in the 90s, then at the talents and influencers whose identities and pursuits keep t6
- Adidas - Consortium Sneaker ExchangeEach month over the course of 2017, adidas Consortium brought together the most influential names in sneaker culture to collaborate on some of their most iconic silhouettes. The Stan Smith, Gazelle, Ultra BOOST, NMD and Campus were all reworked by the likes of KITH, Colette, END, ALIFE and SneakersnStuff, to name just a few. It was our task to communicate the concept and identities of the brands behind each collaboration, with a set of tools that lived up to the hype of each drop. Each month a15
Skills
- Creative
- Graphic Design
- Art Direction
- Concept Ideas
- Content Ideation
- Creative Direction
- Film Production
- Advertising
- Digital Design