Santiago Arbelaez

Santiago Arbelaez

Co founder of La Familia LondonLondon, United Kingdom
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Pip Jamieson
James Ruth
Kareem Abdul
Santiago Arbelaez

Santiago Arbelaez

Co founder of La Familia LondonLondon, United Kingdom
Projects credited in
  • Reebok Daytona II
    Reebok Daytona IIDesign and Animation for the launch of the Reebok Daytona II
  • Reebok Miramar
    Reebok MiramarDesign and Animation for the release of the Reebok Miramar
  • Adidas - BAPE x adicolor
    Adidas - BAPE x adicoloradidas Originals approached us to create a lookbook that harnessed the collaborative energy between one of their key collaborations of 2018: BAPE and adicolor. We focused on the poppy aesthetics of the two brands, enhancing the colours and delivering a playful approach to capturing models – suspended in dynamic mid-air positions and poses to achieve high energy, idiosyncratic images. Placed on contrasting backdrops, our creative enhanced the colours and pieces that were provided, allowing the
  • Adidas - Consortium Sneaker Exchange
    Adidas - Consortium Sneaker ExchangeEach month over the course of 2017, adidas Consortium brought together the most influential names in sneaker culture to collaborate on some of their most iconic silhouettes. The Stan Smith, Gazelle, Ultra BOOST, NMD and Campus were all reworked by the likes of KITH, Colette, END, ALIFE and SneakersnStuff, to name just a few. It was our task to communicate the concept and identities of the brands behind each collaboration, with a set of tools that lived up to the hype of each drop. Each month a
  • Deliveroo We’ve Arrived
    Deliveroo We’ve ArrivedOne of the fastest-growing companies in the world, Deliveroo was entering one of it’s largest expansion phases at the start of 2017. With plans to launch in multiple cities in Western Europe over the course of a six-month period, we were tasked with creating an online commercial to bring the brand to life and launch the new markets with a bang. Working with some of London’s finest restaurants, we created the film ‘We’ve Arrived’. Our approach captured the energy, intensity and passion of the fo
  • Reebok - FW18, Take a Different Path
    Reebok - FW18, Take a Different PathFor FW18 Reebok Classic asked us to create a film that would reference their pioneering history and importantly connect with its youth today by championing the 90s, using the re-release of the Aztrek OG and Rapide as emblematic examples of the decade’s styles and movements permeating with today’s audience. We drew inspiration from our immediate surroundings, looking first at subcultures that were born in Europe in the 90s, then at the talents and influencers whose identities and pursuits keep t
Work history
    London, United KingdomFull Time
  • Directing Film
  • Editing
  • Camera Operating
  • Digital Production
  • Creative Direction