adidas Futurehouse

Part installation. Part inspiration. Part celebration. In 2016, adidas released the NMD – a new trainer for a generation of creative pioneers. For the launch, we created adidas Futurehouse – an immersive culture destination. Inspired by the TV campaign, we transformed a three-story building in East London into a dystopian playground. For six days, we hosted a series of workshops and event for London’s creative community. In the evening, Futurehouse became a live music venue featuring a line-up of international and emerging artists. Full description here: https://simon.bird.me/adidas

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Creative Director
Director Digital Publishing - adidas
Brand and Entertainment Company