Wrapping up a five day celebration of creativity in London, adidas shut down the Creator Base in the capital this week with appearances from stars of the music and sporting worlds, including Stormzy, AJ Tracey, Stuart Broad and Anthony Watson.
Bringing together people from all across London in a space that celebrated the clash of football, culture and creativity, adidas laid on a specially designed and installed football pitch, a live music space with performances every night, a live radio broadcast space hosted by REPREZENT Radio, a World Cup screening room, panna cages, a creator workshop and a EA Sports FIFA lounge. Not a bad spread at all.