adidas Originals & NAKED Copenhagen #TLKS

Together adidas Originals and Copenhagen based sneaker store Naked hosted a #TLKS event targeting media, influencers and consumers to create awareness around adidas Originals new female focused silhouette Arkyn and celebrate the apparel and footwear collaboration. Through this partnership, the two brands connected with the female audience in a meaningful way through the #TLKS platform all while reaffirming Originals’ authentic connection to the female consumer. Riposte, the smart magazine for women, served as the official media partner supporting both the #TLKS event and collection through online editorial and social coverage. Programming included a media brunch, #TLKS panel discussion and special performance by panelist Princess Nokia.