HUH. teamed up with adidas Originals to celebrate the launch of a new adidas Originals store located on Foubert’s Place (just off Carnaby Street) in London.
To celebrate and promote the opening, we created a free cultural newspaper and digital hub titled 'Neighbourhood London' to highlight the best up-and-coming musicians, artists, fashion designers, photographers, and entrepreneurs the city has to offer.
The content of the newspaper came to life at a launch party at the new Originals store, where those featured were invited to co-programme the event for 300 guests.