Adidas Supercolor

Visitors to the Adidas Supercolor launch event are invited to discover their infinite range of colours, matched with bespoke ASOS styling. Entering a mirror-clad environment, reflections of the actual location and the illusion of an infinite depth of gradient colours merge into one another, creating a newly conjured, independent space. Within the space, a gentle swipe on a large-scale, tactile surface enables visitors to playfully engage with the full range of products and control the colour of the whole installation.


Project Tags

Companies

  • ASOS

    ASOS

    • Fashion and Textiles
  • POSTMatter

    POSTMatter

    • Design
  • Adidas Group

    Adidas Group

    • Fashion and Textiles

Skills

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Experiential Art Director
Director/ Producer