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Advertising Age - What is Creativity?

This conceptual illustration was submitted as an entry to 2016 Young Creatives Cover Competition. 
The brief It’s very simple, but surprisingly elusive: Create a visual capturing the essence of the creative process today.
Concept By peeling away initial thoughts and cracking our heads, we discover the essence of a subject. If we then keep squeezing out solutions, we will find the unexpected perspective that speaks to hearts.

Project Team

Tommy Lai

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  • Copywriter
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Sherwin Teo

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  • Art Director
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  • fun

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