I am an advertising creative from Central Saint Martins. Born and raised in sunny Singapore for over 20 years, I decided to leave and further my education in London. As corny (I do love sweetcorn) as it sounds, I believe that advertising should be used to make the world a better place to live in and that is what I aim to do for every piece of work.
I hate anything sour, I do not have a sweet tooth, I will spit out anything too salty and cry when it is too spicy but I will finish a pint of bitter larger in no time. My friends say my taste buds are screwed and I agree to disagree.
I spend a lot of time thinking and laughing in my head. I am a fan of puns and witty humour. My friends hate them but I believe it is always
a good source of fun and creative inspiration.
Projects credited in
- Advertising Age - What is Creativity?This conceptual illustration was submitted as an entry to 2016 Young Creatives Cover Competition. The brief It’s very simple, but surprisingly elusive: Create a visual capturing the essence of the creative process today. Concept By peeling away initial thoughts and cracking our heads, we discover the essence of a subject. If we then keep squeezing out solutions, we will find the unexpected perspective that speaks to hearts.
Work history
Creative InternMullenLowe Group UK
- London, United KingdomInternship
During the 2 weeks stint, my creative partner and I were thrown into the deep end, where we had 2 days to mock up ideas for YouTube Pre-roll Ads for the Subaru pitch. It was an amazing experience to be a part of it and winning the account. We also came up with ideas for digital banners for Art Fund. Before we left, we were tasked to come up with ideas for a couple of clients for a DOOH competition organised by Ocean Outdoor. Fortunately, we won 2nd prize in the charity category.
Clients that I have worked with:
Art Fund
Avios
Byron Burger
GAME
Subaru
CreativeGoogle
- London, United KingdomFreelance
Experimental AI bootcamp at Google Creative Lab, using various AI tools to aid with global issues.
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Skills
- Packaging
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Typography
- Wayfinding Design
- Brand Design
- Brand Identity
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Advertising
- Creative Storytelling
- Big Ideas
Education
BA (hons) Graphic DesignUniversity of The Arts London (UAL)
Granary Building, 1 Granary Square, Kings Cross, London N1C 4AA, UK
Central Saint Martins encouraged us to explore and experiment with general graphic design elements in the first year, and then we had to choose a pathway to focus in our second and third yea. I chose the Advertising pathway and I have never looked back.
Awards
D&AD Yellow Pencil AwardD&AD
D&AD Yellow Pencil Award for the British Army campaign 'Show Yourself', which embraces diversity and encourages recruits to come forward as who they want to be.Ocean Outdoor Advertising Competition MullenLowe Group UK
2nd prize under Charity Category for Ocean Outdoor Awards 2017 for 'Art Fund_'+ Show more