Aitch - The Otto

The Otto is a new property development in Hackney overlooking Hackney Downs. Steve Edge Design were working on branding concept highlighting the links with the green open spaces of the park, so commissioned Aitch to create a suite of illustrations representing natural species local to the urban park. Without wanting to stray too close to traditional botanical illustration, but still retaining a specificity in the illustrations, the result was a distinctive but imaginative look which was applied across hoardings, brochures and a lovely animated website.