Alto Professional Brand Launch

  • Kurt Heiden
  • 4k Background Music
  • Adnan Brljak

InMusic Brands is host to multiple audio brands. I was the marketing lead responsible for introducing this acquired Italian Pro Audio brand to U.S. markets. I developed a marketing campaign that involved advertising, PR, social media, email campaigns, artist relations, technical documents and tight collaboration with our channel sales team to plan and execute launch events. Launch events included regional competitive comparisons, sales incentive programs and logistics.