Projects credited in
- Alto Professional Brand LaunchInMusic Brands is host to multiple audio brands. I was the marketing lead responsible for introducing this acquired Italian Pro Audio brand to U.S. markets. I developed a marketing campaign that involved advertising, PR, social media, email campaigns, artist relations, technical documents and tight collaboration with our channel sales team to plan and execute launch events. Launch events included regional competitive comparisons, sales incentive programs and logistics.
- #JoinTheFlockTwitter has 321 million active monthly users. Twitter has less than 4,000 employees, they call each other Tweeps, and they’re looking for more. Tweeps say the one in a million problem happens five hundred times a day at Twitter – an ever-changing platform with ever-evolving issues and impossibles – and we had to make it look fun to work there. Turns out – it is – and we took their global problem solving spirit to create a maiden talent campaign including four hero films, social films, GIFs,
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