#JoinTheFlock

Twitter has 321 million active monthly users. Twitter has less than 4,000 employees, they call each other Tweeps, and they’re looking for more. Tweeps say the one in a million problem happens five hundred times a day at Twitter – an ever-changing platform with ever-evolving issues and impossibles – and we had to make it look fun to work there. Turns out – it is – and we took their global problem solving spirit to create a maiden talent campaign including four hero films, social films, GIFs, photography and website overhaul. Shot on location in New York, San Francisco, London, Madrid and Singapore, we conducted interviews and surveyed stories from over two hundred Tweeps around the world. Agency: Cloudfactory Director: Doug Hancock Creative Director: Peter Hamelinck