Amsterdam Pride is a citywide LGTBQ festival held annually at the center of Amsterdam during the first weekend of August. The festival attracts several hundred-thousand visitors each year and is one of the largest publicly held annual events in the Netherlands. As W Amsterdam's Music Curator I was part of the W Hotel team that ran both the Boat Parade, the Queer Me Out panel talks and the Pride Afterparties, in both its concepting, partnerships, production and event management. 2017 edition granted the hotel a 1st place, as best in design and performance, and in 2018 a second place, both out of 80 participants.