Brief: Develop understanding for SHOT’s visual language and transfer this into a range of support accessories. Project Background: IFA 2019, SHOT is one of the six products showcased inside the Balance of Being space. SHOT is an intelligent smoothie maker using a camera for active condition analysis and Artificial Intelligence to create bespoke smoothies tailored perfectly for the users nutritional needs. PDL's role was to design a range of accessories too support SHOT.