Panasonic has been one of the leading consumer electronic brands - globally - for the past 100 years. The majority of Panasonic’s success has been driven by the highly innovative Panasonic Design HQ - based in Kyoto, Japan. A decade ago Panasonic Design decided to branch out to the hub of the world; London. Panasonic Design London’s mission is to become the creative ignition of Panasonic, producing future thinking exciting designs that test and question how users perceive their future to be. The team at PDL cover almost all touch points within the design process and the industry; service, product, strategy, research, speculative, for manufacture and most importantly user focused. PDL is here to inspire, boost and ignite creative thinking in a global context throughout Panasonic and design a better tomorrow.