Panasonic Grooming Barber Cape

  • Liam Jones
  • Chiara Onida

Brief: Apply graphical treatment to a barber cape, whilst keeping consistent with the Panasonic Professional Grooming Branding Assets. Project Background: Panasonic planning department approached PDL asking to create a new barber cape design, consistent with the newly generated brand guidelines. June 4th 2020, Barber shops reopen post Covid lockdown this gave Panasonic Design London a small time frame (around 1.5 months) to execute world class design, liaison with printers and place a mass order to be distributed across Europe.

Assets: Panasonic Professional Grooming Brand assets identified through the newly formed brand guidelines.
Phase 02 - Concept Development
Final Design - Printed and distributed across europe
The official Barber Cape of Panasonic Professional Grooming

The final design holds a contemporary style heavily influenced by high end streetwear.

The oversized icon was influenced by loud, edgy streetwear styles, yet executed in clean and sophisticated manner. Using high contrast and over lapping text, framed in a bold white square brings balance to the design and guides the users attention to the brand name and message.
Take a look at the barber cape in use on the official Panasonic Youtube