Anthony Joshua Sky VIP Surprise
What were we proving?
Sky’s commitment to their customers and ability to surprise and delight like no other.
A training session for Sky VIP customers with Anthony Joshua’s team, with a very big twist.
The customers thought they were “just” having a training session, little did they know Anthony Joshua would appear, train with them, and even join them for dinner. A truly money-can’t-buy experience, with very complicated logisitics.
The whole experience was filmed for subsequent PR and customer communications.