Will Worsdell

Will Worsdell

Co-Founder & Global Strategy DirectorLondon, United Kingdom
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Leah Thorn-Davis
Kirsten Lloyd
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Will Worsdell

Will Worsdell

Co-Founder & Global Strategy DirectorLondon, United Kingdom
About me
I am the Co-Founder & Strategy Director of The Park.
Projects credited in
  • Race The Ultimate Champion with Great British Racing
    Race The Ultimate Champion with Great British RacingWhat We Were Proving. Horse racing provides athleticism comparable to other sports, to promote tickets for Ascot’s Champions Day race meeting.
  • Truth Seekers Launch with Amazon Prime Video
    Truth Seekers Launch with Amazon Prime VideoHow We Proved It. Using the central idea of “things are not what they seem” we brought the supernatural horror-comedy show to life for key opinion formers in three ways; A global live streamed cast Q+A, a creative media mailer package, and an immersive influencer screening experience in HMS Darkside (the ghost-hunting van from the show), all inducting our opinion formers into the Truth Seekers world while adhering to best in class COVID guidelines.
  • NBCUniversal - Spirit Riding Free Home Adventures
    NBCUniversal - Spirit Riding Free Home AdventuresWhat We Were Proving. Adventures are better shared with the ultimate family-friendly TV series, Spirit Riding Free. How We Proved It. During a time when COVID-19 restrictions were suddenly affecting children’s daily lives, we wanted to inspire the target audience to create their own adventures at home, shaped by the show’s core themes. We partnered with influencers across several European markets to create a YouTube content series. Each influencer created four adventure challenge videos to reac
  • Primark- Forward Think
    Primark- Forward ThinkWhat were we trying to prove? Primark's exciting plans for the future through an immersive employee conference; celebrating their 5oth birthday and looking to the future. Think. A conference unlike any other. A festival-like experience across three venues with talks, technology, exploration spaces, a fashion show and much more. Deliver. We took over a disused warehouse in Birmingham and converted it into a breathtaking conference venue housing 1,000 attendees. This venue was combined with food
  • Identity Creates Project Programme
    Identity Creates Project ProgrammeOver the past month, we’ve been on an amazing journey with our friends at Identity Creates for the first ever Project Programme. Designed to give entry level creatives industry experience and exposure, the 3 week programme saw us team up with an amazing group of graphic design students at Sir George Monoux Sixth Form They worked to execute their first experiential brief and we guided them through the creative process with weekly virtual review sessions. Yesterday, we finally got to see the st
  • Research Report: Generation Cynic?
    Research Report: Generation Cynic?We’re excited to launch our latest research piece; Generation Cynic. Partnering with Hype Collective the research was inspired by the frequently heard narrative that young people today are a sceptical and cynical generation. We spoke to brands including TikTok, Defected Records and ITV, and then surveyed 1,000 16-24 year olds across the UK to arrive at some key findings. It looks at the effect of imperfections on trust, how influential influencers are now, whether young people believe the m
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Work history
    The Park logo
    The Park logo
    Co-Founder & Strategy DirectorThe Park
    London, United KingdomFull Time
Skills
  • Strategy
  • Marketing Strategy
  • Strategic Planning
  • Brand Management
  • Brand Strategy
  • Content Strategy
  • Communications
  • Digital Marketing
  • Writing
  • Project Management